Our Client – Cast studies
New visits increased 25%; Improved conversion rate from 1.75% to 7.6%
Markets & Conditions
MedComSoft is a leading application software company for medical/healthcare industry. It’s a very competitive market because there are so many established company who already providing Electronic Medical Record (EMR) solutions. The Sales and Marketing department had setup goals to grow new customer by 50%, but they haven’t been able to reach that goal through higher spending on traditional marketing media, such as industry specific magazine and tradeshows.
Our strategy:
We conducted a website makeover to appeal to their targeted audience, and make sure the site visitor can quickly get an overview about their product offer and advantage within the first 3-5 seconds.
Setup a internet marketing program so that we can drive the quality traffic to the website. It will also enhance the brand awareness which was very important for this customer
Install the web analytics on the website, so that we can measure and track how the site visitors interactive with the website, and more importantly t he conversion rate.
Result:
Based on our research and benchmarking strategy we have been able to increase our client’s overall traffic by 32% in just 4 months.
Using our benchmarking results we have been able to increase their organic position as noted below as well as their conversion rate from approximately 1.75 to an average of 7.6% within that time frame using different landing pages.Current conversion rates are:
- Paid 5.5% Conversion Rate
- Organic 10% Conversion Rate
- Site Average 7.6% Conversion Rate
These conversion rates are based on a site visitor reaching the “contact us form”. We expect their conversions to increase with our new short form which will appear on key product pages in an effort to capture additional leads which is in their new site.
6 month after we executed the internet marketing plan, their organic traffic has increased 32% overall, while their organic Google traffic has increased 65%. Previously, the primary traffic method was direct entry; however, Search Engine traffic is now the primary source of traffic. Branded search still accounts for 25% of site visits. The number of new visits has increased 25%.
Nexlogic
San Jose, CA
www.nexlogic.com
Business Objective: Nexlogic had a website, but it was under-performing. They wanted to increase the number of leads generated by the site and better educate their target audience about their products.
Our Solution: Website technology and design upgrade, pay-per-click and search engine optimization services, email marketing, link building and banner ad campaigns.
Results: Nexlogic went from having no search engine ranking to 1st page ranking for its targeted keyword. They saw a 300% increase in visitor traffic and 400% increase in leads.
Skyward Impressions
Minneapolis, MN
www.skywardimpressions.com
Business Objective: Skyward had existing website; objective was to substantially grow their business by reaching a nationwide audience.
Our Solution: Skyward Impressions came to WSI with the desire to improve their existing website's graphic design and search engine optimization under the condition that they would be able to make frequent updates to their site independently. Their Internet Consultant enhanced their SEO program and provided a completely re-designed website that now averages 1200 visitors a day - up from only 100. The client's profits have also doubled. The client was so happy with their experiences with WSI that they generously praised their Internet Consultant's hard work and level of service on a local business talk radio show.
Results: Site traffic rose 1200% and client reports their profits have doubled.
Maid-to-Perfection
Richmond, VA
www.mtpofrichmond.com
Maid-to-Perfection is a local residential and commercial cleaning franchise providing service in the local area. But competition within the market is intense, with many other franchises and local individuals competing for business.
Business Objective: Owner felt the online marketplace was not being seized adequately by the franchisor’s website, and he wanted to do more.
Due to the profit margins in this industry, we had a limited budget. The plan from the outset was to execute a search engine marketing campaign to drive high volumes of interested customers to the website. Consequently, it was important to get the customer’s attention once they came to the site, and to make it as easy as possible to generate sales leads.
Our Solutions:
Built a few landing pages with a graphic presentation consistent with the overall franchisor branding. Instead of complicated web site, landing pages are be very effective, and yield higher conversion.
Created a “web special” to attract customers, and integrated an online quote form in which interested customers could request a cleaning quote.
Launched an internet marketing campaign targeted only at the local market, and this resulted in very high rankings in the search engines
Results:
Maid-to-Perfection reports great success online. They have more than tripled the amount of business they get from the internet, and the client reports that his search engine marketing campaign generates the highest return on investment compared to all other marketing activities he does.
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