Why should you install web analytics?
For the first time in history you can demand quantitative ROI data for your marketing budget. With web analytics you can establish clear correlation between your internet marketing efforts to your business impacts.
The sophisticated capability of Google Analytics will give you the detailed insights of your website performance, and site visitor behaviors.
- How many visitors came to your website
- Are they new or repeat visitors
- How did they get to your website? Directly type in your URL? or through search engines?
- Where are they coming from? San Jose or Mountain View? California or Texas? Germany or China?
- What did they do after they came to your site?
If Google provides Google Analytics for Free, why do I need consultant service?
Because data is data, without associating and mapping to your business objective, it’s nothing but some useless numbers and pretty charts. In order to use web analytic data to help company to make intelligent business decision, there are some key demands for the web analytics data:
• Collecting the Clean Data
Default analytics report normally paints a false or deceived picture. Many times you will see a very different number of site visitors after you exclude your internal people’s visit; the percentage of organic search traffic could be very different after you take out the keywords that have your company names.
So setting up the appropriate filters and profiles will provide a set a reliable data, therefore you can derive accurate business decisions.
• Reporting the right data
Google analytics along provides more than one hundred of different kind of reports. Too much data will make it harder to see a clear picture and it’s actually will be impossible to make sensible decisions.
We work with you to gain an understanding of what kind of quantifiable data you need for long-term interactive marketing solutions, and how we can report that data to you in a way that is timely, convenient, and intelligible. We build custom dashboards based on user: Executive, Marketing, or Webmaster, and you can elect to receive emailed reports--how and when you’d like them.
• Actionable Insight of the Data
Of course, we know how to interpret the filtered web analytics data we’ve collected and reported to you. But if you don’t, we’ve failed. That’s why E-Nor offers a comprehensive range of consulting and training options designed to make you proficient at the involvement level you desire. Our experience in client success has led to our belief in creating a culture of actionable insight with every client and within every client’s marketing processes.
Web analytics gives you the data you need to make marketing and business decisions based on actionable insight. Contact us today to get started.
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